Client: McDonald's All American Games
Challenge: Create an engaging social media video to build excitement around the announcement of the 2023 final roster selection.
Solution: I conceptualized an attention-grabbing video that commenced with a title intro featuring a suspenseful countdown, gradually building anticipation for the roster reveal. The highlight was the unveiling of each boys' and girls' roster selection, employing dynamic animations that added an extra layer of excitement. All set to an exhilarating soundtrack, this video effectively pumped up the audience.
Summary: This project was a valuable learning experience as it allowed me to put my motion graphic and animation skills to the test. It reinforced the importance of pre-testing new techniques before embarking on a project, and in some cases, acknowledging that meeting deadlines may require working on improving skills for future endeavors. The end result was a successful, exhilarating video that met the client's objectives
This media asset was a remarkable success, effectively promoting the 2023 roster selection for the All American Games in Houston.
